Reason #1 – Online Presence - With a website, your potential customers will find out about you, your products, promotions, and services.
Reason #2 – Customer and Prospect Expansion - More than 3.2 billion people use the internet every day, and 90% have purchased something, or contacted a company and that means extra traffic!
Reason #3 – Competitive Advantage - Almost 50% of businesses do not have a website.
Reason #4 – Decisional Clarity - Helps your prospect make intelligent, timely decisions.
Reason #5 – Business Showcase - Displays your newest offers, products, services, events, photos, or any other content.
Reason #6 – Round the Clock Advertising - Your website runs 24/7 for your prospects and customers.
Google discovered 97% of American consumers use online media when researching products and services.
A responsive website can make or break your business.
A responsive website is a single website that adapts to any sized screen – a mobile phone (Smart Phone), tablet or desktop – no pinching or horizontal scrolling is required. The design instinctively adapts to the device on which it is viewed. In contrast, a non-responsive (static) website has too small a text and is not laid out correctly.
The customer who visits a responsive web design, trusts that the company is current and relevant.
Three Main Elements to a Responsive Website:
• Fluid Layouts: elements on a website that resizes as the window size is changed.
• Responsive Images: adapt to fit the resolution, viewport and layout for any device.
• Media Queries: enables webpage content to adapt to different screen sizes and resolutions.
Customers are Increasingly Going Mobile - Smartphones and mobile devices are quickly becoming the desired method to access internet.
Mobile User Number are Increasing - The number of users in the US will climb to 270 million by 2020.
Decline for Non Responsive Websites is Eminent - Websites not optimized for these smaller screens can experience a concentrated decline in their search engine rankings.
Mobile Usage Is Increasing – 77% of Americans own a smartphone. 64% of Americans are shopping more often on their smartphones. Mobile usage is exploding. In today’s day and age, most people turn to their mobile phones when looking for a business or service.
Social Media Increases Mobile Users – 55% of social media happens on mobile devices resulting in more links be shared, which drives more traffic to your website.
Responsive Websites Improve SEO Rankings – Per Google, mobile devices have a separate search algorithm.
Responsive Designed Websites Provide A Better Overall User Experience – mobile-friendly sites provide no “pinching” or “zooming” resulting in a better overall user experience.
Danger of Google Penalties - The websites that are mobile friendly will rank better because they are providing a better user experience than the other websites